Let’s be honest. The Olympic Games are as much about fashion as they are about sports, right? I can not think of a better designer than Ralph Lauren to design the TEAM USA COLLECTION uniforms for the 2021 Tokyo Olympics.
Ralph Lauren is the embodiment of the American Dream from humble beginnings. Born on October 14, 1939 in The Bronx, New York City, to Ashkenazi Jewish immigrants, Frieda (Cutler) and Frank Lifshitz. From 1962 to 1964 he served in the United States Army and left to work briefly for Brooks Brothers as a sales assistant before becoming a salesman for a tie company.
The Ralph Lauren Corporation started in 1967 with men’s ties. At 28 years old, Lauren worked for the tie manufacturer Beau Brummell, where he convinced the company’s president to let him start his own line of ties. From there he has grown his business into a global multibillion-dollar enterprise.
Currently, Ralph Lauren returns to the Olympic Games with a fresh new uniform and other break-through technologies to help keep athletes cool during the hot summer games in Tokyo.
David Lauren, Ralph Lauren Corporation’s chief branding and innovation officer and vice chairman of the board, said in a statement that the brand is celebrating “America’s pioneering spirit and tradition while embracing modernity and innovation.”
“Recognizing Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function — allowing them to look and feel their best on one of the world’s biggest stages,” Lauren said in a statement.
xo,
Linds
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